Bar Netanel, an industrial designer graduated from Hadassah College (Jerusalem's Multidisciplinary Center), lives in Moshav Segula in the south of the country, where my workshop is also located. I have always loved creating and experimenting with all kinds of things, especially with different raw materials, but my greatest love is wood. I work with a variety of materials such as wood, iron, 3D printing, and more.

I began my journey with woodworking about 8 years ago. I have always been a person of material and making, I come from a home of manual workers, the connection to the earth, nature and the treasures that are around us has always been present, but I was exposed to the field of green wood carving from a YouTube video, I told myself I had to try. I took a knife and a piece of branch and began to create something that looked like a twisted spoon. Since then, I have carved hundreds of spoons, teaspoons, kitchen utensils and decorative details from local trees that I collect from all over the country. In my work, I emphasize researching the raw material, highlighting the natural beauty of the wood and bringing it to the forefront. Every item I create is One of a kind. My brand emphasizes quality, simplicity, professionalism and environmentalism.