The Michelson Gallery is not just about art – it creates stories and experiences. In recent years, the gallery has become a pioneer in integrating augmented reality (AR) into cultural, educational and commercial projects. Among the most notable projects: Lehi Museum – Recreating the story of the underground fighters through vivid and exciting augmented reality. 

The Time Elevator – Creating interactive content that combines history, experience and advanced technology. 

Conferences and exhibitions – Producing customized AR experiences for companies and commercial entities, including smart activations, pop-up greetings, live images and more. P

rivate and business clients – Developing innovative marketing tools that leave an impression – at conferences, launches, galleries and public spaces, original gifts for friends and employees. We believe that art should speak to all the senses – and new technology allows us to tell stories in a way that cannot be ignored.