Bar Netanel, an industrial designer graduated from Hadassah College (Jerusalem Multidisciplinary Center), lives in Moshav Segula in the south of the country, where my workshop is also located. I have always loved creating and experimenting with all kinds of things, especially with different raw materials, but my greatest love is wood. I work with a variety of materials such as wood, iron, 3D printing, and more.

I began my journey with woodworking about 8 years ago. I’ve always been a hands-on person, coming from a family of manual workers. The connection to the earth, nature, and the treasures that surround us has always been present in my life. But my introduction to carving green wood came from a YouTube video, I told myself I had to give it a try. I picked up a knife and a branch and started carving something that looked like a crooked spoon. Since then, I’ve carved hundreds of spoons, ladles, kitchenware, and decorative items from local woods that I gather from around Israel. In my work, I focus on researching the raw material, highlighting the natural beauty of the wood, and bringing it into the spotlight. Every item I create is truly one of a kind. My brand emphasizes quality, simplicity, professionalism, and environmental awareness.