My name is Iris. I live in Petah Tikva. I paint, embroider, observe with my eyes and heart, learn and teach, and help anyone who wishes to reach a place of success. I am an artist who creates with watercolor and embroidery, and the founder of the brand “Melechet Halev” (“Craft of the Heart”).

My work is rooted in many years of professional experience, including my most recent position as the head designer and studio manager for an international fashion company. It also draws from the many sources of inspiration I collect, creating art that grows and transforms with each season and always blossoms from the heart.

At my home studio in Petah Tikva, I host watercolor and embroidery workshops filled with inspiration, quality time, creativity, and a warm atmosphere. Reaching the heart of everyone who chooses to come, helping them open up, feel, fill with inspiration, and create—that is what moves me, and that is my mission.

All my designs are unique, drawn from the heart through the hand. I create one-of-a-kind embroidered art pieces and watercolor paintings, often made to order and personalized. Through my illustrated world, I seek to open a small door to softness, calm, mindfulness, and the joy found in the beauty of both small and grand things.

“Melechet Halev” is my ongoing invitation to seek and delight in simplicity, inspiration, and creation.